Hi, we’re Kinetic, a channel marketing and training agency. In other words, we work with companies that sell their products and services through a detached sales channel of dealers, resellers or agents. And we want to help you engage your sales channel.
We’re passionate about sales channel engagement, because we’ve seen it transform companies and fast-track our clients.
Sales channel engagement is contagious—igniting passion, growth and change—embracing the power of human connection. Time and time again, we’ve seen sales channel engagement differentiate successful companies from the truly legendary ones.
We work specifically with companies that use an indirect sales channel model. We understand the challenges you face, but we also understand what drives the decisions and behaviors of dealers, reps, agents and resellers who represent your brand to customers. From financial services, to trucking and automotive, to hot tubs and nearly everything in between, we have a track record of transforming sales channels for leading companies across a broad range of industries.
We work as an extension of your team and we are insistent on obtaining results that help you achieve your goals.
Our channel engagement solutions are not off-the-shelf or one-size-fits-all. Rather, they are truly custom and tailored to meet your needs.
From a start-up, to an agency serving some of the world’s most successful indirect sales channels, here’s our story…
Michelle and Stacy, co-owners and co-founders of Kinetic, both spent time working at traditional advertising agencies creating sexy ads in true Mad Men fashion. It was fun. And although their days were filled with beautiful images and martini lunches, they longed for something more, something different, something that connected the dots between advertising and sales. Measuring results seemed to be more of an art than a science, and they witnessed some of the greatest advertising fail to increase sales due to inconsistency at the point-of-sale. In search of opportunities that delivered more measurable results, they both moved on—and as luck would have it, they crossed paths in early 2002.
Just a few years later, Kinetic was born out of a shared belief: to improve the customer experience and increase sales, brands have to, first and foremost, capture the hearts and minds of the sales and service teams who interact with its customers.
Today, Kinetic is headquartered in Fort Wayne, IN, with a satellite office in Fort Mill, SC, and remote team members across the U.S.
Optimize the customer experience by transforming your channel partners into brand ambassadors and product experts.
Uncover hidden truths, identify market opportunities and develop data-driven sales, marketing and training strategies.
Engage your sales channel and promote your brand with annual meetings, conferences, dealer meetings and product launch events.
Drive loyalty, reinforce behavior and motivate sales and service teams.
Create brand engagement with the marketing tools, support and in-market activation your channel needs to be successful.
Identify and overcome challenges with strategic consulting engagements and assessments.
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