As a proofreader, the growing carelessness of copywriting sometimes feels like a personal attack, and misplaced commas or apostrophes on signage make me cringe. And while I’m willing to cave and leave out an Oxford comma, and I even jump on board with slang and use industry-specific jargon to connect Read more…
The training industry is quickly evolving—thanks to new technology and continued dedication to research—and it can be challenging to stay on top of all the new and improved training methods. Here are five training trends to keep an eye on and consider incorporating into your training plan for the remainder Read more…
Have you ever taken a web-based training course that was text-heavy, hard to focus on, and in the end, you felt you learned nothing from the experience (other than the most comfortable position to lay your head on your desk)? No one wants to feel like their time has been Read more…
Our team enjoyed these “you may know me from my greatest hits” tweets so much that we decided to compile our very own “album” of “greatest hits.” This is basically the soundtrack of our lives [at the office]. Hi! I’m a small business owner. You may know me from my Read more…
During the final team happy hour of 2018, we spent time reflecting on all that we are grateful for, from the awesome clients we partner with, to the exciting opportunities and projects we were able to work on, to all of the internal to-do list items we crossed off our Read more…
By now, you know that we’ve rebranded and launched a brand-new website—yay! And while we could harp on about everything we considered, all the strategies and plans we put together, our goals and objectives, all the nitty gritty of UX and UI, and all the artwork we designed and modified Read more…
A launch campaign is a specific, defined series of activities used in marketing a new or changed product, service, brand, etc. or in using new marketing channels and methods. Marketing campaigns come in all shapes and sizes. At Kinetic, we believe that everything that time and money has been invested Read more…
At Kinetic, we take this very seriously. As in, it’s one of our core values. We’re constantly looking for reasons to celebrate. And when we say “celebrate,” we don’t mean arranging a formal dinner or expecting to be handed bonuses like we’re on an episode of Oprah. We just mean Read more…
From overhearing conversations in passing or scrolling through your newsfeed online, you may have noticed that “UX” and “UI” have been a hot topic of conversation for the past year or so. But if you aren’t in the business of website design and programming, you may be unfamiliar with them Read more…
The term “brainstorming” was coined by Alex Osborn, a successful advertising executive and business owner, in his book Your Creative Power: “It was in 1939 when I first organized such group-thinking in our company. The early participants dubbed our efforts ‘Brainstorm Sessions,’ and quite aptly so because, in this case, ‘brainstorm’ Read more…
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