The Client

Firestone is a prominent manufacturer in the automotive and tire industries. While they are best known for tires, Firestone has been a leading producer of air springs and suspensions since the 1930s, making it the world’s top provider in terms of variety and volume. As a result, almost all Class 8 trucks and numerous trailers currently on the roads are equipped with Firestone’s air springs and suspensions.

The Ask

As a key supplier to Daimler Truck North America (DTNA), Firestone joined forces with DTNA to launch the Firestone Airide Frontrunners contest. This competition recognizes the top Freightliner and Western Star dealers who excel in selling the Firestone Airide suspension. Kinetic was tasked with creating a first-class experience to honor the dealers’ sales achievements.

The Strategy

What better way to celebrate crossing the finish line than with an exhilarating trip to the Indianapolis 500? Our adrenaline-filled reward trip included:

• Comprehensive planning and budget management
• Custom event branding
• Proactive guest communications
• Flight arrangements
• Coordination of daily meal services and all other food and beverage needs
• Arranging transportation and a private police escort to the race
• On-site event production and guest management
• Distinctive event materials and gifts

The Result

The trip to the Indianapolis 500 was a resounding success and proved to be an unforgettable experience for all attendees. It not only served as a memorable reward for the top dealers but also facilitated valuable networking opportunities among peers.

At Kinetic, we are passionate about delivering remarkable and impactful reward experiences that truly honor the achievements of its participants, and this event was no exception.