The Client
Cummins hosts its annual Top Tech and Top Ops Competition to recognize its highest-performing technicians, parts professionals, and service professionals. The multi-day event brings together top competitors from across the U.S. and Canada to showcase their expertise and celebrate outstanding achievement. Kinetic partnered with Cummins to enhance the overall event experience through elevated branding and streamlined guest communications.

The Ask
Cummins wanted to elevate the overall look, feel, and level of professionalism of its technician competition while also creating a more seamless experience for attendees from registration through departure. The goal was to create a cohesive event identity that reflected the prestige of the competition, improve communications before and during the event, and develop branded materials that made participants feel recognized for their accomplishments.

The Strategy
Kinetic developed a custom event brand that carried consistently across every attendee touchpoint, creating a seamless experience from arrival through the final awards celebration. A complete suite of branded materials—including name badges, lanyards, photo backdrops, custom votives, event signage, and more—reinforced the event identity and elevated the overall presentation. To commemorate the event, our team also designed a custom magazine highlighting the competition and celebrating the winners.

Behind the scenes, Kinetic streamlined the guest communication process by creating an official registration platform, managing attendee information, and developing customized communications for every stage of the event. From personalized agendas and welcome packets to informational materials, every detail was intentionally designed to make the attendee experience intuitive, organized, and engaging while reducing the administrative burden for the client.

The Result
The enhanced branding and communication strategy transformed the overall event experience, delivering a polished, professional atmosphere that reflected the significance of the Top Tech and Top Ops Competition. Attendees praised the elevated presentation and seamless organization, while Cummins recognized the impact of creating a more cohesive and engaging experience for its competitors and guests.

The success of the 2026 event established a strong foundation for continued collaboration, with Kinetic expanding its role to support the 2027 competition. By combining strategic event branding with thoughtful guest communications, Kinetic helped create an experience that celebrated technical excellence while reinforcing Cummins’ commitment to recognizing the people who keep its customers moving.