The Client
Kinetic partnered with Donaldson and Daimler Truck North America (DTNA) to create Donaldson Into the Blue 2.0, a sales incentive reward program designed to recognize and celebrate top-performing parts sales professionals. The experience was created to reward high achievers with an unforgettable getaway that combined relaxation, connection, and meaningful recognition in one of the country’s most scenic coastal destinations.

The Ask
Donaldson and DTNA wanted to reward their highest-performing sales professionals with an incentive experience that felt both exclusive and memorable. The program needed to balance leisure with engaging activities while giving attendees opportunities to connect with fellow winners in a relaxed, unique, and tropical setting. Every aspect of the event was designed to recognize exceptional performance while creating meaningful experiences that reflected the prestige of earning a place on the trip.

The Strategy
Kinetic designed a four-day, three-night incentive getaway at Cheeca Lodge & Spa in Islamorada, a village in the Florida Keys, where oceanfront accommodations and island charm created the perfect setting for celebration. The itinerary blended leisure, adventure, and thoughtfully planned social experiences, allowing attendees to enjoy the destination while building relationships with fellow top performers.

Guests personalized their stay by choosing from half-day or full-day deep-sea fishing charters, golf, relaxing spa treatments, and a local brewery tour that showcased the character of the Florida Keys. Many also enjoyed feeding the tarpon at the nearby marina, creating one of the trip’s most memorable moments. The program opened with a lively Margaritaville-themed welcome dinner featuring a Jimmy Buffett tribute band, setting the tone for a fun and relaxing getaway. The experience concluded with an elegant Havana Nights-themed awards ceremony, where winners were recognized for their outstanding accomplishments in a vibrant and celebratory atmosphere.

The Result
The Donaldson Into the Blue 2.0 event delivered an incentive experience that perfectly captured the spirit of the Florida Keys, combining oceanfront relaxation with memorable adventures and meaningful recognition. Whether they were reeling in a trophy catch offshore, unwinding at the spa, or connecting with fellow winners throughout the week, attendees enjoyed an experience that celebrated both their achievements and the relationships built along the way.

Guest feedback reinforced the program’s success, with attendees sharing that the experience made them feel appreciated while motivating them to earn their place on future incentive trips—demonstrating the lasting impact of thoughtful recognition.