The Client
For more than 20 years, Kinetic has partnered with Daimler Truck North America (DTNA) to create programs that educate, motivate, and recognize its dealer network. The APEX Sales Incentive Program is DTNA Parts’ premier recognition program, rewarding top-performing parts professionals with a five-star incentive travel experience that celebrates their achievements while reinforcing the value they bring to DTNA’s dealer network.

The Ask
The goal was to move beyond a traditional incentive trip and create an experience worthy of recognizing excellence. We were looking for a destination that felt truly unique, immersive, and capable of delivering memorable moments that attendees could not easily replicate on their own. To bring that vision to life, DTNA Parts engaged Kinetic to conduct a comprehensive site inspection and evaluate how the destination, properties, activities, and guest experiences could come together to create an unforgettable incentive event.

The Strategy
After evaluating a variety of destinations, Banff and Lake Louise, Alberta, Canada, were ultimately selected for their breathtaking scenery, iconic experiences, and ability to deliver both adventure and luxury. To ensure that we could bring this vision to life, our team conducted an extensive site inspection, evaluating hotels, event venues, dining experiences, transportation logistics, and excursions to carefully design a journey that blends recognition with authentic Canadian experiences. By experiencing every touchpoint ourselves, we were able to evaluate every aspect of this once-in-a-lifetime experience through the eyes of future attendees.

The Result
The findings from our site inspection became the blueprint for an immersive six-day incentive event that celebrates achievement in an unforgettable setting. Experiencing the destination firsthand allowed our team to anticipate challenges, uncover opportunities, and thoughtfully design every detail of the attendee journey before a single guest arrived.