At a creative agency, collaboration is the name of the game. The Kinetic team is constantly working together to create any number of things, from project proposals and online training modules to fun and effective branding elements.
Of course, like the rest of the world, we were devastated when the COVID-19 pandemic hit. It took away our ability not only to see and work with our teammates, but to share feedback in real time. Like so many other companies, we had to learn how to adapt and figure out new ways to keep our team together, even when we had to be apart.
Enter screensharing. From Microsoft Teams to Zoom meetings, we used virtual tools to stay in touch and communicate. At first, we grumbled about the challenges of the virtual environment—until we started to realize the ways screensharing has revolutionized our agency lifestyle.
It’s easy to focus on the devastating impacts of COVID-19. The uncertainty, the grief, and the division the pandemic has caused is undeniable. But at Kinetic, we strive to look for the bright spot, the silver lining. And one of the bright spots has been discovering the true value in screensharing.
Of course, there are the obvious ways screensharing has improved our lives. It makes it easier to communicate feedback, increasing efficiency and saving time. But we believe it’s also enhanced our creativity.
With so many moving parts, it can be easy to create inside a functional silo. In the pre-COVID world, a designer might spend hours iterating a complex layout, only for a project team to realize a client constraint or a brief change required a pivot. In that setup, feedback loops were clunky. It was a game of telephone across text edits and email attachments.
Now, with screensharing, a designer can easily hop on a quick huddle to co-work, share a live artboard, or test layout mechanics on the fly. Project managers and strategists can align instantly on client requirements, allowing multiple perspectives to blend seamlessly in real time. Rather than slowing down the creative momentum, screensharing accelerates it. Resulting in a stronger, more cohesive end product.
The same goes for client work. If a client has a specific vision or likes the way something looks but wants to see it in a different color, a simple screenshare can help them explore their options. It also offers a behind-the-scenes look at the agency process, which can lead to better understanding, and an even greater partnership moving forward.
COVID has obviously forced us all to change the way we do things. As we look to the future, we’re evaluating which changes have made us stronger. At Kinetic, screensharing is here to stay. Creative collaboration has never been easier. It gives each of us a chance not only to watch the magic happen, but to share in that magic, too. Are you looking to create a little magic of your own?
Contact us today and let’s work together.
