I recently received the question, “Does your channel protect the brand?” A friend’s elderly mother purchased a new car. She opened the owner’s manual to figure out how to set her favorite radio stations when she got home. Can you imagine her surprise to find that the salesperson had already Read more
Every three months comes that reminder of having to take your vehicle in to have the oil changed. For us, it’s not really a hassle, because we know it will be a good experience. We’ve been going there for over five years, and it never ceases to amaze me that Read more
A couple of months ago, I had to fix a leaking shower in the basement. I had been putting it off, but the stream of water was getting pretty serious. After shutting off the water coming into the house, I quickly dismantled the shower and removed the leaking part. In Read more
A recent Consumer Reports survey found that 64% of customers walked out of a store in the past year due to poor service. An American Express Global Customer Service Barometer survey reported that 70% of consumers said they’d spend 13% more with businesses that provide great service. Three out of five Read more
I often hear from clients that they don’t understand why their network isn’t taking advantage of the dealer extranet and training courses on a regular basis. After the initial launch or update of the dealer site and training courses, let’s face it, the honeymoon may be over, especially if you Read more
My wife and I bought our car from Rick Kruger at Don Ayres Honda in Fort Wayne over four years ago. Since then, we’ve frequently received contacts from the dealership. Letters and emails, reminders to keep up with maintenance, ways to stay connected with dealership news, etc. In addition, Rick Read more
I’m a people-person, and as such, I spend quite a bit of time being a social butterfly. To get my fix, I attend several business and social functions each month. Inevitably, the first question people ask when I tell them that I work for Kinetic Channel Marketing is, “What is Read more
Our team is constantly observing and interacting with dealers, both as consumers and in our individual roles at Kinetic. Sometimes the experience is positive, sometimes it could use improvement and sometimes it’s absolutely horrid. We created this blog to share these experiences, along with thoughts about improving dealer performance and Read more
