By now, you know that we’ve rebranded and launched a brand-new website—yay! And while we could harp on about everything we considered, all the strategies and plans we put together, our goals and objectives, all the nitty gritty of UX and UI, and all the artwork we designed and modified Read more
A launch campaign is a specific, defined series of activities used in marketing a new or changed product, service, brand, etc. or in using new marketing channels and methods. Marketing campaigns come in all shapes and sizes. At Kinetic, we believe that everything that time and money has been invested Read more
At Kinetic, we take this very seriously. As in, it’s one of our core values. We’re constantly looking for reasons to celebrate. And when we say “celebrate,” we don’t mean arranging a formal dinner or expecting to be handed bonuses like we’re on an episode of Oprah. We just mean Read more
UX and UI go hand-in-hand, but they drive very different parts of the design process. Discover the key differences between user experience and user interface, and why both are vital for building trust and engagement.
The term “brainstorming” was coined by Alex Osborn, a successful advertising executive and business owner, in his book Your Creative Power: “It was in 1939 when I first organized such group-thinking in our company. The early participants dubbed our efforts ‘Brainstorm Sessions,’ and quite aptly so because, in this case, ‘brainstorm’ Read more
If you’re following along, you know that we’ve self-diagnosed Cobbler’s Children Syndrome—but we haven’t yet gone into detail about how we arrived at this diagnosis. If you recall the sad ending to the tale of the cobbler’s children, the kids leave their dad to live with their mom, because their Read more
For several years now, Kinetic has been suffering from, what some may consider, a fairly severe case of Cobbler’s Children Syndrome. For those of you who are unfamiliar with this diagnosis, it’s derived from the phrase “the cobbler’s children have no shoes,” which comes from an ironic tale about a Read more
