2018: Kinetic Reflections

During our final team happy hour of 2018, the Kinetic team reflected on a landmark year. From completing over 200 client projects to celebrating 13 years in business and launching a total brand redesign, here is a look back at the internal milestones we are most proud of.

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What the Hell is UX?

UX and UI go hand-in-hand, but they drive very different parts of the design process. Discover the key differences between user experience and user interface, and why both are vital for building trust and engagement.

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Curing Our Case of Cobbler’s Children Syndrome

When busy teams prioritize client success above all else, internal marketing often takes a backseat. Learn how Kinetic recognized its own “Cobbler’s Children Syndrome” and treated itself like a client to rebuild its brand presence.

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5 Strategies for Improving OEM-Dealer Relationships

Strong OEM-dealer partnerships are critical for capturing mindshare and navigating market shifts. Discover five practical strategies—from field rep enablement to customizable marketing support—to drive channel engagement.

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6 Ways to Improve Attendance at Your Next Sales Meeting

Asking sales reps and dealer networks to step away from the field is a big ask. To make your next sales meeting or conference a can’t-miss event, you need a strategy that builds anticipation and proves the value of attending. Explore six practical tactics to increase turnout, maximize engagement, and drive real ROI for your next event.

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